The Proving Loop
Monthly short form video and Meta ads for a London fitness studio. Class energy, coaching moments, and community — cut for Reels and paid social.
Consistent content from a busy gym floor
The Proving Loop had energy and a loyal membership base, but turning that into consistent social content was difficult to manage in-house. Without a steady flow of Reels and ad creative, growth on Instagram was slow and ad campaigns weren't getting the creative rotation they needed.
Two shoots a month. Twelve videos delivered.
We set up two monthly shoots at their location — no studio needed. Each session captured class energy, one-to-one coaching, and the community atmosphere that makes the gym worth joining. From each shoot we cut six short form videos: Reels and Stories for organic reach, plus ad variants for Meta campaigns.
Creative direction, filming, editing, and ad management are all handled by us. The client's only job is to let us in the door.
What it produced
Full performance data coming soon.
"Just wanted to say mate, your content is class. You're extremely professional and passionate about what you do. It shows. Level of service is superb."
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